#52 is our campaign encouraging everyone on the planet to view ‘KINDNESS’ as a ‘MEASURABLE’ act that bears immense potential to transform our world. Being a socially inclined organization, we view KINDNESS as a SOCIAL RESOURCE in the Sustainable Development Goals Agenda that can be used to multiply our SOCIAL CAPITAL & transform the world.

The theory behind the campaign is simply that there are 52 weeks in a year, and for every week in the year we encourage every person on the planet to carry out an act of kindness that will help transform a life-essentially we encourage youth to take the Global Goals into their own hands! Kindness is a resource we all posses, we all have the ability to be kind and maximize the utilization of our kindness to better this world with no possibility of exhaustion.

Together we can transform the world and leave no man behind ONE ACT OF KINDNESS at a time!